Original Joe’s Edmonton locations announce “Beat the Heat”

There was a certain trade that was talked about this past summer that never came to fruition. It was a trade that involved three of the boys in copper and blue — Dustin Penner, Andrew Cogliano, and Ladislav Smid. In exchange for these three soldiers of fortune, the Oilers were to acquire a certain someone from the Ottawa Senators who now plays for the San Jose Sharks. Let’s call that certain someone “The Heat.”

The people at Original Joe’s here in Edmonton wanted to do something to “honour” the fact that the trade never happened, especially given the way PDP’s been playing this season. That’s why today marks the launch of the Beat the Heat charity campaign, sponsored by Original Joe’s, OilersNation, Global TV, Ignition Media, Just A Game, and Give Me Shelter.

Here’s how it works: any time one of Penner, Cogliano, or Smid scores, Original Joe’s will donate $100 to Give Me Shelter, which supports women’s shelters in Edmonton. Since it’s been an era since Smid’s last goal, Original Joe’s will donate $500 for Smid’s next goal and $100 for every subsequent goal.

At the end of the season, if the three Oilers score goals exceeding the total of their jersey numbers all added up, OJ’s will donate an additional $1,000 to Give Me Shelter.